Just published
What you need to know about marketing
The definitive one-sitting guide to the fundamental principles of marketing, from its earliest origins to the age of Marketing 3.0.
This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.
Read a sample chapter >Brand Strategy Guru
- RRP £12.99
- Published by Capstone 2011
- Paperback, 280 pages
- ISBN: 978-0857081506
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Buy signed copy >via my business website,Brand Strategy Guru
- RRP £12.99
- Published by Capstone 2010
- Paperback, 382 pages
- ISBN: 978-1-907312-42-7
The small business bestseller
Build a brand in 30 days
The perfect introduction to brand and branding for entrepreneurs, small business owners and organisation leaders.
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.
Read a sample chapter >“ An invaluable read for anyone starting a business ” Director Magazine
“ A great read for anyone who already has a business or is thinking of starting up, it's also highly useful for those in marketing ” Start Your Business magazine
Coming soon
Brand New You
A guide to fulfilling your potential, professionally and personally, by developing your uniquely authentic, distinctive and compelling life-story: and living it!
(Published by Hay House, Spring 2012)
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